German luxury car manufacturer Mercedes-Benz has had a successful 2014 in terms of sales in India. The automobile manufacturer terms every year with a phrase, which acts like a goal. Last year their one liner was ‘Year Of Excellence'.
Mercedes-Benz India have now decided to further grow their dominance. They will be calling 2015 as ‘Live The Best' with Mercedes-Benz. The German manufacturer began this strategy with their ‘Best or Nothing' philosophy, which also did wonders for them.
Eberhard Kern, Managing Director and CEO, Mercedes-Benz India expressed, "Mercedes-Benz continues an aggressive growth strategy in 2015 by committing to ‘Live the BEST' which is integral to the founding philosophy of the brand: ‘BEST or Nothing'."
He also said, "Enriched product portfolio, future ready operations, BEST customer experience, enhanced touch points and efforts to be a responsible corporate citizen will be the catalysts in propelling the company towards its objective. We want our consumers to ‘Live the BEST' with Mercedes-Benz in 2015 and beyond."
Mercedes-Benz confirms to us they would be launching 15 products in 2015 calendar year. These will include all new products, which are currently available in international markets and not in India. Their primary goal is to get new and younger buyers to the brand, along with retaining their existing customers.
The promise to deliver the best touch points for its customers, best customer experience, best operations and best corporate citizen. This new motivation will drive the German manufacturer to achieve its goals that it has set for 2015.