Maruti Suzuki has successfully launched its first premium crossover, S-Cross, which will be sold through it Nexa outlets. They will now commence preparation of its second premium offering.
The YRA premium hatchback is next in line by Maruti Suzuki for Indian markets. Japanese manufacturer has now decided that it will be sold as the Baleno in our country.
Baleno premium hatchback will be introduced in India during the festive season by 2015-end. Production ready model will be showcased at 2015 Frankfurt Motor Show prior to India launch.
Suzuki's Baleno will take on the competition in Indian premium hatchback segment. It will fend off competition from Hyundai Elite i20 and recently launched Honda Jazz as well.
It will be interesting to see how customers respond to vehicle being named Baleno. It is our opinion, that a new premium hatchback offering from Suzuki should have received an unique name.
Maruti Suzuki Baleno will bear a base price tag of INR 7,50,000 onwards. The manufacturer plans to sell high volumes of Baleno in India, however, we are not confident that naming a premium hatchback Baleno will benefit.
We would like to know if our readers like the name Baleno for a new premium hatchback? Do leave your comments below and we are sure your voice will not go unanswered.