Maruti Suzuki is now gaining confidence and plan to introduce more premium offerings in India. The Japanese manufacturer has not had a successful run with premium products in the sub-continent.
Previously they had launched their Kizashi and Grand Vitara models that did not attract amount of buyers they anticipated. Both vehicles were discontinued in the Indian market within a short span.
They have now launched its Ciaz premium sedan that is doing well in Indian market. Many thought that their second run in premium segment would not do well, however, it has done exceptionally well.
Japanese automobile manufacturer will now be introducing their first premium crossover in India. It is christened as the S-Cross and is slated for an early August, 2015 launch.
These premium offering will be offered in India only through their Nexa showrooms. Maruti Suzuki currently has a limited number of Nexa dealerships across the country.
Maruti Suzuki plans on inaugurating 100 Nexa showrooms by 2015-end across India. They will have several premium outlets for their new premium offering in the country.