Maruti Suzuki’s Rural Car Sales A Concern This Weak Monsoon

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Poor monsoon predictions in India have got Maruti Suzuki worried, as they think it will affect their sales, especially in rural India. India Meteorological Department recently revised this year's monsoon forecast to ‘deficient' from below normal.

Maruti Suzuki India Managing Director and CEO Kenichi Ayukawa commented, "Yes, the deficient monsoon prediction is a cause of worry. Sales could be affected in some parts, specially in the rural market."

However, he added that Maruti Suzuki will do its best with engage with marketing activities and new product launches. Maruti is betting big with the newly launched diesel Celerio, speculated the most fuel efficient car in the Indian market.

According to reports, Maruti's rural sales had increased by 23% last fiscal year, when they recorded their highest total sales in a financial year by selling 12,92,415 units with a Maruti Suzuki badge on it.

Maruti is broadening their rural market, year after year. In 2013-14 they were present in 93,400 villages and a marginal increase in the next year took them to 1.25 lakh villages. They eying the same trend and want to reach 1.5 lakh villages this year.

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