Mahindra has named its much awaited SUV, the project U301 as the TUV 300. Pronounced ‘T' double ‘oh', the T stands for Tough while the 300 stands for the series name.
The TUV 300's design has been inspired by a battle tank, which has a high front nose, flat roof, high ground clearance and raised shoulders.
Aimed at delivering the customer a true SUV, the TUV 300 is built on an all new platform and has been designed and developed in-house by the Mahindra team in Chennai. Mahindra has identified that customers are looking for bold and masculine looking SUVs and have come up with this design.
The new Mahindra TUV 300 will be powered by an advanced mHawk engine, although the company has not revealed any facts or figures about it.
The TUV 300 will meet global standards in terms of quality, technology, safety and emission. The vehicle will be manufactured at the company's facility at Chakan, Maharashtra.