Mahindra First Choice Wheels Inaugurates Chennai & Kanchipuram Outlets

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Indian automobile giant, Mahindra is the leading manufacturer and seller of utility vehicles in the nation. They also offer other services like First Choice Wheels in several cities across India. All in all they have around 468 outlets in India and over 90 of them are in South India.

Mahindra First Choice Wheels is a multi-brand certified used car company. This company is growing at a rapid pace, in just five years they have a CAGR of 35 percent. They are spread in several metros, mini metros and smaller towns of India.

They have now inaugurated two new dealerships in Chennai and Kanchipuram each. Mahindra First Choice has a total coverage of more than 7.5 lakh square feet. They have also been declared the winners of ‘Franchisor of the Year' award.

Yatin Chadha, Sr.Vice President - Retail Business, Mahindra First Choice Wheels Ltd., commented, "We already have a strong presence in the South and we are delighted to further expand our network in the region with the inauguration of two outlets. Our association with the Eshwari Caars and CR Automobile will help us achieve further growth in Chennai which is a strategic market for the company."

He further added, "At Mahindra First Choice Wheels Limited, we are witnessing a transformational change in the way we operate. With a vision to create a used car ecosystem, we are enhancing and leveraging our physical and online presence and are best positioned in the auto industry to deliver a ‘Brick and Click' synergy interface for a unique customer experience in our rapidly growing franchise network across India."

Currently there are 28 First Choice Wheel dealerships in Tamil Nadu, however, they plan to increase it to 35 showrooms by 2015-end. They will focus on Coimbatore, Tirunelveli, Madurai and many more locations. They plan to transform the used car industry by adding several new innovations.

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Story first published: Thursday, February 5, 2015, 15:09 [IST]
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