Most manufacturers showcase a radical and exuberant looking concept model. It is common practice that most of the design elements are not carry forwarded to final product.
Manufacturers explain this by saying that cost of vehicle would increase if all design elements are adopted. Lamborghini is a premium luxury supercar maker and its vehicles cater to a handful of individuals.
Lamborghini has showcased its performance SUV on several occasion at international motor shows. The Italian has now confirmed that final production model will look similar to concept vehicle.
The Italian designers will try to maintain as many design elements as they can from their concept car. If they succeed in doing so Lamborghini has another winner on hand for sure.
Italian supercar maker currently offers the Aventador and Huracan models in India. Lamborghini officials have also confirmed that their Urus will be offered in India during 2018, post international launch.
Their main focus markets with Urus will be USA, China, Russia and European countries. Lamborghini is expecting to sell 3,000 performance SUVs per year, which is a monumental task.