Kia, the South Korean automobile manufacturer is inviting people to a stare-off with NBA star Blake Griffin with an interactive site that uses webcam and digital technology to recognizes and responds to blinks.
Users can choose one of two Griffin's: Griffin as a cowboy, or as a fighter pilot, the same characters he plays in 2015 launch TV spots, by Kia Optima.
The technology used allows the camera to focus in on a user's eye, then the basketball player attempts to intimidate the user to blink first.
You can keep playing for a spot on the leaderboard as well.
Although Kia is not the first brand to use this blinking technology, the staring game goes in nicely with the TV spots.
Two more of such games are set to come up over the next few weeks.