Honda Cars India Limited has organised a ‘Drive to Safety' campaign. It will be targeted towards school and college student across India, which was launched in January, 2015.
Katsushi Inoue, President & CEO, Honda Cars India, expressed, "We, at Honda, are happy to dedicate ourselves to activities that are designed to generate awareness about road safety in India."
He further added, "Through the ‘Drive to Safety' campaign, we wish to promote a more careful and responsible approach among our customers & general public when they are behind the wheel and on the road."
Within nine months, Honda's campaign has attracted over 3,00,000 people. Over 65,000 student participated in the national Drive to Safety contest, only 36 were chosen for the finals.
Manvi Madan from Gayatri International Institute of planning and Management, Noida won the contest. First runner up was Yudhajit Roychowdhury of North Point Senior Secondary Boarding School, Kolkata.
Third place was secured by Kavitha of Sriram Engineering College, Veppampattu. All three of them were conferred by Certificate of Recognition, a Memento and Honda Sports Safety kit.