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Ford Announce Smart Mobility Plan & Share Car Plan In India
Ford at the 2015 Consumer Electronics Show (CES) is highlighting how it is using innovation not only to create advanced new vehicles but also to help change the way the world moves by solving today's growing global transportation challenges.
The company announced its Ford Smart Mobility plan to use innovation to take it to the next level in connectivity, mobility, autonomous vehicles, the customer experience and big data. Ford also announced 25 mobility experiments around the world this year to test breakthrough transportation ideas to create better customer experiences, more flexible user-ship models and social collaboration that can reward customers.
The 25 mobility experiments from Ford include a unique, pilot project in India - Share-Car - that aims to create a model for easy vehicle sharing among small communities.
"Even as we showcase connected cars and share our plans for autonomous vehicles, we are here at CES with a higher purpose," said Ford President and CEO Mark Fields. "We are driving innovation in every part of our business to be both a product and mobility company - and, ultimately, to change the way the world moves just as our founder Henry Ford did 111 years ago."
25
global
mobility
experiments:
The
first
steps
for
Ford
Smart
Mobility
are
25
experiments
-
eight
in
North
America,
nine
in
Europe
and
Africa,
seven
in
Asia
and
one
in
South
America.
Each
experiment
is
designed
to
anticipate
what
customers
will
want
and
need
in
tomorrow's
transportation
ecosystem.
"We see a world where vehicles talk to one another, drivers and vehicles communicate with the city infrastructure to relieve congestion, and people routinely share vehicles or multiple forms of transportation for their daily commute," Fields said. "The experiments we're undertaking today will lead to an all-new model of transportation and mobility within the next 10 years and beyond."
The experiments address four global megatrends - explosive population growth, an expanding middle class, air quality and public health concerns, and changing customer attitudes and priorities - challenging today's transportation model and limiting personal mobility, especially in urban areas.
Fourteen of the 25 experiments are Ford-led research projects, and 11 are part of the company's Innovative Mobility Challenge Series.
With the Innovative Mobility Challenge Series, Ford invited innovators and developers around the world to create solutions for specific mobility challenges in North America and South America, Portugal, Africa, India, China, England and Australia.
Challenges included finding technology solutions to identify open parking spaces in urban areas, better ways to navigate crowded cities and the use of navigation and other tools to help people gain access to medical care in remote areas.
Ford
autonomous
vehicles:
Ford
also
highlighted
the
semi-autonomous
vehicles
it
has
on
the
road
today
and
fully
autonomous
vehicles
now
in
development
for
the
future.
"We're already manufacturing and selling semi-autonomous vehicles that use software and sensors to steer into both parallel and perpendicular parking spaces, adjust speed based on traffic flow or apply the brakes in an emergency," said Raj Nair, Ford chief technical officer and group vice president, Global Product Development. "There will be a Ford autonomous vehicle in the future, and we take putting one on the road very seriously."
Ford's semi-autonomous vehicle features available today include lane-keeping assist, adaptive cruise control, Pre-Collision Assist with Pedestrian Detection and active park assist - with Traffic Jam Assist coming.
A fully autonomous Ford Fusion Hybrid research vehicle is undergoing road testing. The vehicle uses the same semi-autonomous technology in Ford vehicles today, while adding four LiDAR sensors to generate a real-time 3D map of the surrounding environment.
The
vehicle
can
sense
objects
around
it
using
the
LiDAR
sensors,
and
uses
advanced
algorithms
to
help
it
learn
to
predict
where
vehicles
and
pedestrians
might
move.
"Henry
Ford
taught
us
long
ago
that
a
good
business
makes
excellent
products
and
earns
a
healthy
return,"
Fields
added.
"A
great
business
does
all
that
while
creating
a
better
world.
That
is
what
continues
to
drive
us
each
day."