The Ford Figo Aspire compact sedan was recently revealed by Ford India, and will aim to take on the Honda Amaze, Tata Zest, Maruti Swift Dzire and Hyundai Xcent from the word go.
And why not? It's stylish, should drive well, and be good value-for-money. But only time will tell if the Indian customer will prefer the Ford over the segment king, Honda Amaze. More for less is the golden rule in the segment-we've put together a list of what separates this new car from the rest.
1. Expected price
The Figo Aspire will compete against the Honda Amaze, Tata Zest, Hyundai Xcent and Maruti Swift Dzire, so expect similar pricing in the range of INR 5 lakh to 7 lakh.
The Figo Aspire will be the safest car in the segment by a long way, with driver, passenger, and side and curtain airbags available for the first time in the compact sedan category.
3. Emergency Assistance
In the event of a serious accident or collision, the Emergency Assistance system uses a Bluetooth-paired phone to which automatically calls emergency services and provides vehicle and location information.
The Aspire will get Ford's SYNC with AppLink connectivity which allows drivers to control phone, entertainment and apps entirely hands-free.
The Ford Figo Aspire features a dock for smartphones, MP3 players, and sat-nav devices.
6. Sanand plant
The Aspire sedan is the first car to be manufactured at Ford's brand new 468-acre Sanand plant.
The India-manufactured Figo Aspire will be exported to regions like Europe, South Africa and Latin America.
Ford will offer the old Figo's 1.2-litre TiVCT petrol engine in addition to the 1.5-litre TDCi diesel from the Fiesta. Gearbox options will include a five-speed manual and a six-speed dual clutch transmission.
9. Fuel economy
The Figo Aspire should be pretty miserly on fuel, with expected mileage to be in the range of 16-18 kpl for the 1.2-litre petrol, and 23-25 kpl for the 1.5-litre diesel.
10. Launch date
The Aspire is expected to reach the Indian market by mid-2015.