Fiat India has launched an all-new campaign called ‘Crafted for Car Lovers'. This campaign will showcase the characteristics that make the Italian manufacturers products unique.
Abarth 595 Competizione has been launched in the country recently as their performance model. It will be followed with the launch of their first true hot-hatch for India in the form of Abarth Punto.
Kevin Flynn, President & M.D., FCA India, expressed, Fiat products are for enthusiasts. They prioritise driving experience and build quality over other qualities and features.
He further added, that through their ‘Crafted for Car Lovers' campaign, they want to provide a sense of trust among their loyalists. Fiat India is committed and introduction of Abarth products confirms it.
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Here is a look at Fiat India's new TV commercial that showcases, ‘Crafted for Car Lovers' philosophy. The entire range of products is showcased along with quick glimpses of Abarth Punto as well.
YouTube Video: Fiat ‘Crafted For Car Lovers' Commercial
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