Eicher Polaris & Cholamandalam Announce Partnership For Multix

Cholamandalam Investment and Finance Company Limited (CHOLA) and Eicher Polaris Pvt. Ltd has entered into a strategic agreement to extend finance to Multix consumers.

Eicher Polaris Pvt. Ltd. has recently launched Multix - India's first Personal Utility Vehicle, targeted at 'Independent Businessmen'. Through this partnership, Chola intends to offer convenient, quick and easy access to vehicle financing options to prospective Multix's customers across India.

Multix is a purpose-built vehicle that has been created ground-up to offer the unique power of extreme 3-in-1 adaptability of family, business and power generation to the consumer. Multix will be launched in 30 cities to start with, and vehicle deliveries will begin in August, 2015.

On entering into an agreement with Eicher Polaris Pvt Ltd., Chola becomes a preferred financier for Multix. With this, auto retail finance for Multix will now be available throughout the 534 branches of Chola and at all proposed dealerships of Multix across India.

Chola's drive to nurture innovativeness and entrepreneurship strengthens this tie up, providing new dimensions to the targeted segment which Multix aims at.