Making a beautiful car is one thing, selling it is another. One of the best way of selling a car or attracting a person to buy it is through commercials.
During the Detroit International Auto Show, the second annual Automobile Advertising of the Year competition took place and here are the winners and a few notable mentions:
Jean-Claude Van Damme's epic split, between two Volvo trucks definitely had to be there among the winners! The split on two Volvo trucks reversing side-by-side.
Ad created by: Forsman & Bodenfors
Scripted Life. This ad shows how a man lives his everyday life according to a movie script. The average office goers life then takes a turn when an Audi comes along.
Ad created by: Venables, Bell & Partners
Dad's Sixth Sense. This ad features a dad, who protects his son from everything possible, until the son gets behind the wheels of a Hyundai. He leaves the car to do the rest.
Ad created by: Innocean USA
This deserves to be on this list. The Toyota Hilux ad shows just what it takes to own a pickup truck that is as tough as tough can get!
Ad created by: Saatchi Australia
The Other Side. Honda has won a few awards for its ads. This is nothing less. The ad shows a man, who drives a Civic as a family man, and its counterpart, the Type R, as an adventurous undercover cop.
Ad created by: Wieden & Kennedy / Stink Digital
Eyes on the Road. This is an exceptionally well made public awareness ad by the German brand. It promotes road safety in a way that no one has ever seen before.
Ad created by: Ogilvy & Mather