Expert Talk: India To Play A Key Role In Datsun’s Future

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Datsun made its comeback to the four-wheeler market with its new generation products. The Go hatchback was the very first products to be launched in the Indian market. Datsun India is confident of offering its affordable products to the world through its Indian facility.

Nissan Motor is the parent company of Datsun and has revived the popular four-wheeler brand. Datsun currently offers its products in India, Russia, and a few other countries across the Globe. They now plan on entering several new markets with India as their manufacturing hub.

Vincent Cobee, Datsun Head is confident that Indian market will grow and so will exports. Their goal is to achieve almost two-third domestic sales, followed by one-third of export through their Chennai facility. Datsun India will export vehicles to over ten to twenty countries.

Currently, sales in Russia and India are not as expected by Datsun officials. Surprisingly, though, Datsun has fared much better in South Africa and Indonesia with its affordable products. For India, Datsun offers the Go hatchback and Go+ compact station wagon.

Datsun recently showcased its all-new crossover model based on the Go hatchback. They christened this product as the Go-Cross concept and this model could be introduced at the 2016 Auto Expo in Delhi as well.

Nissan India is also looking at utilising the CMF-A platform for Datsun's compact hatchback, the Redi-Go, which was showcased at the 2014 Auto Expo. The Redi-Go concept is expected to be put into production soon and will rival Renault's Kwid compact and affordable hatchback.

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Story first published: Monday, November 2, 2015, 10:53 [IST]
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