Datsun offers two of its vehicles in India, the Go hatchback and Go+ compact MPV. Both these products are offered as affordable automobiles and lack several features to reduce costs.
Last year during NCAP crash test the Go failed miserably. The lack of important safety equipment like airbags and ABS already meant that the hatchback would fail.
Now Nissan is contemplating of launching a new variant of Datsun Go that will feature ABS and airbags. This will be a huge addition and we believe customers will be more than willing to pay for these added features.
Nissan has introduced their budget four-wheeler brand Datsun in developing countries like India, Indonesia, South-Africa and Russia. Most of these countries do not allow vehicles without airbags and ABS.
Datsun and Nissan engineers are working together to also reinforce the body of the Go. They will use improved tensile steel with higher strength, which will provide more safety during an accident.
We would like to see how this new and with more safety upgrades fare in the NCAP crash test. Would you be willing to pay extra for safety features and don't you feel vehicles should be offered with safety features as standard by now?