Ceat has signed a three year deal with Indian cricketer Suresh Raina for bat endorsement association. Raina will be playing cricket with a bat prominently displaying the CEAT logo.
The association has been facilitated by IOS Sports and Entertainment Pvt Ltd, which exclusively manages Raina. The cricketer will be using the CEAT logo on his bat in the series starting from 2nd October, 2015 in Dharamsala.
Commenting on the deal, Anant Goenka, the MD of CEAT Ltd. said, "We are very excited to get Suresh Raina on board to represent the CEAT brand during cricket matches."
"We have strategically zeroed in on Raina, considering he is one of the youngest and most dynamic players of the Indian cricket team. He is a great fit for our brand because he personifies the dependability, passion and energy that CEAT stands for."
Suresh Raina said, "It's a great honour to get associated with a brand like CEAT, which itself has been linked with cricket from a long time. I look forward to this alliance."