Bridgestone Ecopia Tyres Launched In India

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Bridgestone India has launched its fuel-efficient Ecopia EP150 and Ecopia EP850 tyres in India. Ecopia tyres are engineered with a combination of light and strong materials for greater fuel efficiency and to reduce carbon emissions.

Independent testing has demonstrated that Ecopia EP150 and EP850 provides 7 percent and 10 percent better fuel efficiency respectively, when compared to conventional tyres.

Ecopia is a combination of the words "Ecology" and "Utopia". It is one of Bridgestone's flagship brands that represent the Company's eco-activities.

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Speaking on the occasion, Kazuhiko Mimura, the Managing Director of Bridgestone India said, "Bridgestone's Environmental Mission Statement of ‘To help ensure a healthy environment for current and future generations' is the driving force behind our launch of Ecopia in India."

"Through Ecopia's fuel-efficiency, Bridgestone can contribute towards the reduction of CO2 emissions in India, while enabling Indian drivers to achieve fuel-savings. Apart from increased fuel-efficiency and being environment-friendly, Ecopia EP150 and EP850 are also designed to provide durability and excellent road handling performance."

Bridgestone's ECOPIA range of tyres utilizes unique compounds and cutting-edge technology in tread design to strike a balance between fuel efficiency, low rolling resistance, safety and durability. This enables Ecopia to cope with the demands of a wide variety of drivers.

The Ecopia tyres are available in 26 sizes initially, ranging from 13 to 18-inch rim diameters, and is designed to fit many popular compact vehicles. Ecopia EP150 caters to small and mid-size sedans, while Ecopia EP850 caters to SUVs.

The fuel savings offered by Ecopia contributes to Bridgestone's global goal of improving tyre rolling resistance by 25 percent by 2020. The Ecopia tyre line also moves Bridgestone closer to its long-term environmental vision of achieving a 50 percent reduction in CO2 emissions by the year 2050 and beyond.

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