BMW M Studios a first of its kind flagship outlet has been inaugurated in India's financial capital, Mumbai. This outlet has been launched by Infinity Cars at Savoy Chambers, near Juhu Garden, Santacruz West, Mumbai.
The German luxury car manufacturer plans to inaugurate seven such exclusive outlets by 2016-end. BMW M Studios will be inaugurated in Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad and Pune.
At BMW M Studios only their performance car range will be on display. The current M range includes M3 Sedan, M4 Coupe, M5 Sedan, M6 Gran Coupe and very soon BMW will launch X5M and X6M models.
Also on display at BMW M Studios will be their M Accessories Packages. They will also showcase their lifestyle section and importantly, it will be one place where customers can request test drives as well.
Present at the inauguration of BMW's first M Studio in India was Philipp von Sahr, President, BMW Group India. He expressed that their M cars have been born on race tracks and make the road their home.
He further added, the BMW M Studio has been designed to cater to the needs of their niche clientele. It is a one stop destination for BMW enthusiasts, individuals can feel and touch their desired M cars.
BMW India previously was selling both their regular and performance vehicles under a single outlets. They have now decided to offer their performance vehicle owners a special showroom that will cater exclusively to them.