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BMW Experience Tour 2015 Held In Mumbai
BMW
India
demonstrated
the
versatility
and
high
performance
of
the
entire
BMW
product
portfolio
with
BMW
Experience
Tour
2015
in
Mumbai
at
Raymond
Ltd,
Pokhran
Road
no.1,
Near
Cadbury
Factory,
Thane
West,
Mumbai.
Mumbai
is
the
9th
city
to
host
the
tour.
BMW
Experience
Tour
2015
is
designed
to
provide
customers
a
platform
to
experience
the
BMW
brand,
test
drive
vehicles
and
interact
with
product
experts.
Customers
got
an
opportunity
to
experience
the
complete
range
of
BMW
sedans
and
SAVs
(Sports
Activity
Vehicle)
on
a
specially
designed
test
course.
Additionally, customers will be provided brand experience in a specially designed BMW Individual Lounge, BMW i8 display, Lifestyle Section with BMW merchandise, BMW M Cars display and MINI display.
Customers also got the opportunity to test-drive the BMW 1 Series, the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW 7 Series, the BMW X1, BMW X3 and the BMW X5 through exercises like slalom, fast laps, corner braking and emergency braking.
The BMW 7 Series Individual and the newly launched BMW i8 was on special display.
The high-performing range of sports cars - the BMW M3 Sedan and the BMW M4 Coupe will also be felt at BMW Experience Tour 2015. BMW M Automobiles are produced by BMW Motorsport GmbH (a subsidiary of BMW AG).
Sophisticated technology, individuality and safety - the BMW M cars offer an unmatched experience of exclusive, high-performance driving.
BMW
India
rolled
out
the
new
Mobile
Brand
Store
which
will
be
a
part
of
every
Experience
Tour
going
forward.
All
Mobile
Brand
Stores
will
house
the
BMW
Individual
Lounge,
BMW
i8
display,
Lifestyle
Section
with
BMW
merchandise,
BMW
M
Cars
display,
MINI
display,
food
and
beverage
section,
and
a
Playstation
console.
The setup at the event allows customers to experience the BMW X range with the BMW X5 and the BMW X3, under the expert guidance of BMW trainers.
The BMW xDrive is an all-wheel drive system that monitors the driving situation constantly and distributes drive power smoothly between the axles where it is needed the most.
In India, the intelligent BMW xDrive all-wheel drive system is standard in the BMW X3, the BMW X5 and BMW X6.