BMW Group Appoint Marco Lessacher As VP Of Direct and Special Sales

BMW has announced that Marco Lessacher is the Vice-President, International Corporate, Direct and Special Sales at the BMW Group. He took over the the position of Bernd Döpke, who moved at the beginning of September to a senior management role in the Quality Management department.

Lessacher, 43 years of age was previously CEO of Alphabet Germany, a business mobility service provider which is a subsidiary of the BMW Group.

During his five years at Alphabet, Lessacher expanded the fleet management and leasing services company significantly by introducing AlphaCity corporate car-sharing and AlphaElectric, a simple way for companies to access electro-mobility.

Lessacher joined the BMW Financial Services at Munich in 2007. Before that, he held various management positions at UniCredit Group and Sixt Group.

BMW Group International Corporate, Direct and Special Sales handles worldwide sales of and global frame contracts for corporate clients, governments, international organisations and diplomatic corps.

The department also defines and offers individual mobility solutions to these special customers. Special and security vehicles also come under Lessacher's remit. In total, the department is responsible for approximately one in every seven vehicles sold by the BMW Group.

BMW Group International Corporate, Direct and Special Sales can offer each customer an individualized solution related to vehicle type, financing and fleet management, reflecting the situation in their specific country.