Sebastian Mackensen Named Chief Of MINI

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Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany from 1st March 2015. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China.

Binsbergen's career with the led the department responsible for sales channel development and the Group's "Future Retail" programme.

Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, when he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job.

Sebastian Mackensen will take on responsibility for the MINI brand from 1st of March 2015. Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

Bernard Kuhnt will take on responsibility for the BMW Group's importer markets from 1st of March 2015. He was previously in charge of European Sales at Jaguar Land Rover and has many years of experience in the global automotive industry. He will be responsible for BMW Group sales in over 80 countries.

Within the central marketing division, Uwe Dreher will become Head of Marketing for the BMW brand and the BMW i and BMW M sub-brands with effect from 1st of April 2015. He is currently in charge of BMW Marketing in Great Britain.

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