Audi Sacks China Sales Chief; Poor Sales Blamed

German luxury carmaker has sacked Dietmar Voggenreiter, the President Audi China on account of the poor results recorded in the country.

The termination is not immediate though, since Voggenreiter will retain his position till the end of this year. His place will be taken over by Joachim Wedler.

Audi is aiming to sell 600,000 cars in China this year, which is a big target to achieve keeping in mind that auto sales is taking a dip.

Two major factors for the dip in sales recorded for the first six months of the year is the stock exchange drop and crackdown on corruption.

Another reason to point out is Audi's line up itself. It needs a refreshment. Rival Mercedes-Benz has posted good growth in China, despite the sales slump.

Audi's sales fell 5.8 percent in June, while BMW's sales dropped 1.3 percent and fellow German competitor Mercedes posted 39 percent increase in sales!