Audi India has plans to make the most of growing luxury car market in India. They face competition from their compatriots Mercedes-Benz and BMW in the country.
They recently launched their A6 Matrix sedan in the country at a price of INR 49,50,000 ex-showroom, Mumbai. Audi plans to launch several new and interesting products in India.
German luxury car maker realises the potential in Indian market and will now commence its expansion phase. Audi India plans on inaugurating several showrooms in smaller cities across India.
Audi also plans on taking its used car business in India further. It is called Audi Approved Plus, which currently has only three outlets. They plan on introducing seven more outlets within the next 12 months.
In India Audi will focus on introducing 3S facilities, so that their customers will be confident in buying their product. The German manufacturer believes that the closer they are to their customer, it will benefit their sales.
Currently Audi has launched the RS 6 Avant, RS 7, R8 LMX, TT Coupe, Q3 and A6 Matrix in India. They have promised to introduce ten models during 2015 and as of now only four products remain.