TVS Tyres At International Tyre Fair, Reifen, Germany

TVS SRICHAKRA Ltd, which is part of the TVS Group and markets tyres under the TVS TYRES brand, recently showcased their new product at the 28th International Tyre Fair held at Reifen in Germany.

Organized by Messe Essen GmbH, Reifen, the tyre fair is an event where manufacturers can exhibit their tyre manufacturing technology and latest products. The event was held between 27th and 30th May and witnessed 670 exhibitors from 44 countries participate.

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TVS SRICHAKRA showcased their latest AGRI RADIAL TYRE ‘TIGERTRAC', marketed under the TVS EUROGRIP brand, for the European and global markets.

‘Tigertrac' is a newly developed radial agriculture tyre line suited to address both farm and road use. It promises to offer best flotation and excellent road performance with low fuel consumption and high resistance to wear and tear. The Tigertrac tyres are manufactured on unique compact tyre building machines, capable of assembling various tyre components in one revolution, a fully automated deposition, resulting in outstanding uniformity that reduces vibrations. The tyre rolling behavior highlights its longitudinal high angle lugs and more rubber area in contact with road.

The comfort ride comes from its make with polymer type and ratio for high damping properties. The maximum flex area close to the ground also adds in making it comfortable for the driver. Along with nanotech activators this allows high reinforcing cap base to achieve highest tear energy in all services and ambient temperature conditions making it cut resistant.

Visitors to the TVS TYRES stall also got to experience an augmented reality activity, an audio visual experience that superimposed graphics, sound and other sense enhancements from computer screens onto real time environments.

The TVS TYRES Augmented reality activity featured a Royal Bengal Tiger that could interact with any participant who stood on a given marker.

Mr. P. Vijayaraghavan, Director, TVS SRICHAKRA said, "We are very glad to be a part of one of the top International tyre exhibitions to showcase our AGRIRADIAL TYRE ‘TIGERTRAC'. During the designing and manufacturing process we ensured that we look into each one of the fundamental factors that affect a tyre in various conditions. TIGERTRAC is one such innovation from the house of TVS Srichakra that is highly efficient for the farm and road".

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