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Tata Zest Studio Comes To Bangalore
Tata Motors has announced it will be launching its Zest Studio in Bangalore. The Indian automobile giant looks forward to engaging with its customers creatively. They have set up a Zest Studio, which is a one of futuristic lab.
People can engage with Tata Motors engineers in various activities. They can know of every detail about the car and also experience the Zest through test drives. The studio will be open from today at Mantri Mall, Malleshwaram and will shift every weekend to other malls.
Delna Avari, Head, Marketing Communications, Passenger Vehicle Business Unit, Tata Motors explained, "With Zest, we have taken a huge leap in our product development process and the car has been loved by all. On the marketing side, our focus is to get customers to experience this dynamic car and see for themselves the technologies which have gone into it."
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She further added, "We have concluded the MyCityMyZest Twitter contest, which saw 84,440 tweets and 4,361 participants tweeting till the last date to get the Zest to their city. It shows how much interest we have generated for our new car. And we now offer our next customer delight, the Zest Studio which will enable customers to experience the Zest before its launch in the country."
In Bangalore the Zest Studio commences today and will continue till the 7th of September, 2014. Tata Motors wants to give its fans and followers an opportunity to test the Zest. There will be several interactive games and activities that the manufacturer has planned.
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The Tata zest studio begins at Mantri Mall, Malleshwaram from 19th to 20th of July. It will then move to Phoenix Mall, Whitefield on 26th to 27th July. The in August it will be held at Orion Mall, Brigade Gateway on 2nd and 3rd. ON 9th to 10th August the studio will be at Forum Mall, Koramangala.
The Studio then returns to Mantri Mall, Malleshwaram on 16th and 17th August. Followed by Phoenix Mall at Whitefield road on 23rd and 24th August. The second last place is Forum Mall in Koramangala on the 30th to 31st August. Last destination in Bangalore is The Orion Mall at Brigade Gateway on September 6th and 7th.
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