Tata Motors To Focus On Rural Market To Hike Sales

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Tata Motors, one of India's leading carmaker is planning to focus on rural markets to boost the company's sales in India.

Mayank Pareek, Tata's new President for passenger vehicles said, "The potential in the rural market is huge. Some of the best players do around 30 percent sales in rural segment and cover 85 to 90 percent of the market."

"Our rural sales account for only 16 percent of total sales, and our coverage is only 30 percent. So, there is a big upside in this segment."

Pareek was appointed by Tata Motors recently after he left India's largest carmaker, Maruti Suzuki.

He said, "We have already said we will be launching two new products every year and they will not be variants or facelifts but all new. But we also need to do a lot on distribution and provide high quality of service."

Pareek is betting big on the recently launched sedan, the Tata Zest which he feels can help the company increase sales with the new Revotron petrol engine.

The new President says that there will not be a major difference in sales with petrol and diesel variants due to the price difference between the two fuels.

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Story first published: Wednesday, November 26, 2014, 12:44 [IST]
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