India's largest car manufacturer, Maruti, has just lost a very valuable asset, their Marketing Chief, Mayank Pareek.
Pareek worked with Maruti for over two decades before putting down his papers. He was known as the face of Maruti. It was under his reign that the company reached its peak in terms of sales in the last five years.
The reason for Pareek to quit is still unknown but there is an unconfirmed news that he might join Tata Motors.
A senior company official confirmed his resignation and another official wished him luck on his future endeavors.
Pareek has to be credited for spearheading Maruti's drive into the rural markets and the success of many Maruti Suzuki products like the Swift, Dzire and Estilo.
In recent times, Maruti's Japanese parent Suzuki Motors Corporation tightening its stand on many critical functions which include the company's human resources activities.
Pareek Joined the company in 1991, with a B. Tech from the Institute of Technology in Banaras Hindu University and an MBA from IIM-Bangalore.
In 2003, he became the Chief General Manager for Sales and during this time, models like the Dzire and swift became successful launches.
Maruti presently holds 45 percent market share.