Mahindra is the largest manufacturer and seller of utility vehicles in India. They have a wide range of products on offer for its domestic market. They currently sell SUVs and do not offer vehicles in their smaller segments.
It is a known fact that the compact SUV market in India is on a constant rise. Currently the compact SUV segment has been dominated by Renault's Duster and Ford's EcoSport. However, this could all change as Mahindra plans to enter this segment.
The Indian manufacturer plans to enter compact SUV segment with three new products. We believe Mahindra will introduce a more modern and appealing Quanto and Bolero models. They will also launch an all new product which, will break away from the traditional design.
Mahindra is expected to launch their new compact SUVs in both petrol and diesel engine options. This will be done to make their compact SUVs more appealing to the modern vehicle buyer. These new vehicles are expected to be launched in the span of two years.
The first product to be launched will be their brand new compact SUV, which has been codenamed S-101. Mahindra will launch this vehicle, which is expected to compete head on with Ford, Renault and Nissan.
The Indian manufacturer will follow the S-101 by launching their facelifted Quanto and Bolero. Mahindra Bolero had done well when launched, however, since then it has declined in terms of sales. The Quanto on the other hand was priced aggressively and was feature rich, however, it never impressed the Indian buyer.
Knowing Mahindra they will be spot on with their pricing and will offer more value for money. The Indian manufacturer's compact SUV will be a definite hit in India as the brand has great recognition. There are several buyers who swear by Mahindra products.
DON'T MISS: VIDEO OF THE DAY