Mahindra Sales Boosted Owing To Racing & Adventure Department

Mahindra & Mahindra is India's largest selling and manufacturer of utility vehicles. They have successfully outnumbered every manufacturer that has tried to encroach in its territory. Recently its SUV the XUV500 and Thar have been doing considerably well among its competitors.

Mahindra's recent Ad campaign has struck a chord with young and youthful personalities. Their vehicles are not dull and boring, which is evident from their depiction in the advertisement. Mahindra's tagline is fantastic 'We Are Young, We Live Free', there is no better way to sum up the Indian manufacturer's success story.

Mahindra, however, have been promoting their smartly and showcasing the potential of its vehicles. Mahindra organises an off road event for its customers as well as racing enthusiasts. They utilise their SUVs in an event called 'Mahindra Adventure', which has several obstacles and is a delight for drivers, who like to break rules and push their limits.

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The Indian manufacturer also sells two wheelers and is soon going to launch its Mojo. The Mojo will be Mahindra's 300cc motorcycle and will offer state of the art features. The bike is expected to launch by September, 2014. It was showcased at the 2014 Auto Expo held in New Delhi, in Mahindra Racing MotoGP livery.

The Indian manufacturer is doing a great job of showcasing its capability in International race events, along with domestic challenges. Mahindra has also opted to compete in the inaugural Formula E challenge. They have acquired Karun Chandhok and Bruno Senna to drive their electric vehicles.

Mahindra & Mahindra is promoting its brand by showcasing that they are future ready and are developing their technology at a global stage. These all factors have definitely boosted sales of Mahindra products. We won't be surprised if they get something totally spectacular in the near future.

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