Mahindra has introduced several new products in 2014, both in the domestic as well as international market. They had recently launched their next-generation Scorpio, along with the new scooter Gusto, which has been developed from the ground up.
The Indian manufacturer has gone ahead and launched two more products in India. Mahindra introduces its Alfa Dx and Alfa Champ in its three-wheeler department. They have decided to launch two variants for various customer needs.
Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. commented, "Over the years, the Mahindra Alfa has been a popular choice with our customers for local last mile connectivity. In our endeavour to upgrade our offerings for customer benefit, we have introduced the Alfa Passenger range and further enhanced our portfolio."
He further added, "With two new offerings for the Karnataka market,the Alfa now offers optimum solutions for different customer needs, thus enabling our customers to enhance their earnings and progress in life."
Mahindra claim their three-wheeler Alfa is the best on offer currently. The Indian manufacturer has made a conscious effort to make it more comfortable and spacious for occupants. It also offers more safe and stable compared to products on offer today.
The Indian manufacturer explain their Alfa will come with a 24 month warranty. Mahindra also tells us that this three-wheeler will be low on maintenance and will provide a decent fuel efficiency. They have over 1250 touch points across India, which also include in rural areas.