Mahindra is the only Indian manufacturer that is competing in Formula E Championship. Their current driver line-up is Karun Chandhok and Bruno Senna. Today the race will be held at Putrajaya on their street circuit.
The Indian manufacturer is also present in Moto3 competition. Mahindra is the youngest team to provide engines to other teams in motorcycle competition. They have been successful this year and are working to improve their position for the next season.
Swiss watchmaker TAG HEUER has been associated with racing for a while now. The watchmaker has now decided to join hands with India's Formula E team Mahindra Racing. The brand ambassadors for their watches are Bruno Senna and Karun Chandhok.
Dilbagh Gill, Team Principal, expressed, "We're delighted to welcome TAG HEUER to the Mahindra Racing Formula E Team for the season. Their reputation in the manufacturing of prestigious chronographs and timing instruments is known around the world."
He further added, "I'm pleased to have the company logo proudly displayed on our Mahindra Racing cars and in the garage as we travel around the globe competing in the inaugural FIA Formula E Championship."
TAG HEUER and Mahindra Racing will be working hard together to promote the brand of watches. The announcement was made at Putrajaya, Malaysia just before the race. The Indian manufacturer will promote the watchmaker at the following races of Formula E Championship.
Amit Chaloo, General Manager, TAG Heuer India commented, "TAG HEUER has been mastering speed for over 150 years and has been associated with some of the best names in the world of motor racing. By associating with the Mahindra Racing Formula E team, we are proud to add another chapter to this series."