Jeep To Officially Launch In India By 2015

By Ajinkya

Published: Saturday, June 28, 2014, 11:57 [IST]

Fiat Chrysler had earlier planned to launch the Jeep brand of Utility Vehicles in India in 2014. However, due to certain factors their entry into the Indian market has been delayed. It was believed that India is not a favourable market and the economic slowdown was blamed too.

Mike Manley, Chief Operating Officer of Fiat Chrysler, Asia Pacific has confirmed Jeep would officially enter the Indian market in 2015. They will introduce two vehicles in India in 2015 The Wrangler and Cherokee. It is expected that both these vehicles will come through the Completely Built Unit(CBU) route.

Both these vehicles will be players in the niche market and will attract a grand sticker price. The only way to make the vehicles more affordable would be to built them here locally. However, Fiat does not have any place to spare at its facility in India. When they launch in 2015, Jeep would like to have roughly 20 dealers in place.

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The smaller Renegade from Jeep is also expected to come to India at a later stage. The American based manufacturer plans to launch the Renegade in India not before 2016. The smaller more compact SUV is expected to do better than the Cherokee and Wrangler in new markets for Jeep.

Fiat will launch its first products in India by 2015 and it will go head on with luxury manufacturers. In India luxury car manufacturers like Audi, BMW, Land Rover, Mercedes-Benz and Volvo have established their presence. Will Jeep brand be accepted or ignored time alone will tell us. However, we are excited and will wait eagerly to get our hands behind one of their SUVs.

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