Jaguar Land Rover Start Building Plant In Brazil

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British luxury car manufacturer Jaguar Land Rover (JLR), has started work on its new fully owned factory in a town called Itatiaia, near Rio de Janeiro in Brazil.

This new facility cost the company USD 290 million and will have an education and a business centre in the same complex.

The new plant will employ 400 workers and will have a production capacity of 24,000 units.

Dr Ralf Speth, the CEO of JLR said, "Our new facility in Brazil is an important strand of Jaguar Land Rover's long-term sustainability."

JLR is also the first British company that has invested in Brazil to set up a manufacturing facility.

The CEO also said that the Indian-owned brand, JLR is looking forward to produce vehicles that the Brazilian customers would love for life.

The company hopes to source most of the required parts from Brazil itself and is looking forward to roll out its first vehicle from this new plant in 2016.

JLR also introduced a program on the outskirts of Itatiaia town, to inspire the workers of tomorrow, offering auto sector work experience for people between the age group of 17 to 26.

The luxury car maker, JLR, also has assembly plants in India, and inaugurated its first ever overseas manufacturing plant in China, last October.

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Story first published: Wednesday, December 3, 2014, 11:21 [IST]
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