Jaguar's current breed of vehicles have a peculiar design to them. The British manufacturer is aiming to merge modern and retro design elements. The fans of Jaguar love and adore authentic and traditional design, however, their clientele is ever increasing and new buyers expect more.
The British based manufacturer had appointed Ian Callum as their Director of Designs back in 1999. His very first creation for Jaguar was the four-seater R Coupe concept, which was showcased in 2001. This was a great platform to showcase the future that Jaguar would move towards.
Over the year Ian Callum has worked with Aston Martin, Ford and now is currently with Jaguar. He has been highly credited for his work at past manufacturers. He has worked on several projects for Jaguar in the present years.
Now he joins a special group of individuals to win the prestigious Minerva Medal. The last medal was awarded to Giorgetto Giugiaro, an Italian designer in 1981. Past winners include Lord Rogers of Riverside a British Architect, Mary Quant a fashion designer and Alberto Alessi an Italian designer.
The Minerva Medal is an impromptu award, that is awarded only when an individual is identified as worthy of the recognition. Ian Callum was honoured by Chartered Society of Designers for his contribution to automotive design.
Ian Callum expressed, "Receiving the Minerva Medal and being recognised for my contribution to car design alongside such outstanding designers is a real high point in my career."
He further added, "To have my life's work on display and having the automotive car design industry recognised by such a prestigious society with HRH The Duke of Edinburgh as its patron is a truly humbling experience."
Ian Callum's latest masterpiece includes the C-X75 super car concept, C-X17 concept, F-Type and Jaguar XE. He has also worked on jaguar;s XK, XK and XJ saloons. His other achievements include working on a Taj Hotel suite, lightweight E-Type watch for Bremont and speed boat to celebrate Jaguar XF Sportbrake launch.