South Korean automobile giant Hyundai has a sizeable market in India. They have launched successful products on regular occasions. They had earlier in the year launched its compact sedan the Xcent. They recently launched a refreshed version of their popular hatchback and rechristened it as Elite i20.
The competition in India is growing steadily and every manufacturer wants to increase its sales. Maruti Suzuki is the current leader, however, Honda and Ford are not far behind. All fellow manufacturers have excellent manufacturing units. Hyundai India too is planning of introducing a second facility to increase its output.
Hyundai currently has its manufacturing facility in Chennai and can only produce 6,80,000 vehicles per year. However, to increase the manufacturing output of its vehicles there is not much room at their current facility, thus they are in the look out for a new place.
The South Korean manufacturer has made its intentions clear. Hyundai will soon introduce a compact SUV along with a MPV in India. However, the Indian market has taken liking for these new segment and to meet demands Hyundai will have to introduce a second facility in India.
Hyundai India has introduced three new products in India in 2014. Beginning with its Xcent, Santa Fe and Elite i20, apart from these the South Korean manufacturer is looking at entering new segments in India. They will be aiming at the compact SUV and MPV segment in the following years.
With Hyundai's current Fluidic Design philosophy, it is evident their upcoming will be stylish and will attract buyers. We can expect the new products will follow the same design and will be an interesting product to watch out for. Hyundai is playing it smart by backing themselves first before losing ground in terms of sales.
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