Hyundai i20 Reverse Revolution Drive Held In Bangalore

By Ganesh

Updated: Tuesday, May 20, 2014, 16:19 [IST]

Hyundai Motor India, the seller of the i20 premium hatchback, organised a first-of-its-kind competition last weekend. Named i20 Reverse Revolution Drive, the competition required participants to, well, drive the i20 in reverse gear.

Hyundai i20 Reverse Revolution Drive was conducted at Phoenix Marketcity mall, Bangalore, in a dedicated track that mimicked the Hyundai logo.

The reason for the event was to highlight the i20 related set of features that make parking easy such as the Rear Parking Camera with display on the reverse mirror, Reverse Parking with Sensors and Electro Chromic Mirror.

Over 300 participants took part in the competition. The participants were shortlisted after a series of social media engagements, such as on Facebook and through other means like tele-calling, e-mailers and lucky draws.

The drive took place on 17th and 18th May, 2014 and the winners were rewarded with prizes.

Commenting on this initiative, Mr. Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL said, "Hyundai iGen i20 with its stylish looks, high performance and a host of unique features created a benchmark in the premium hatchback segment. We are extremely delighted to receive the overwhelming response for Reverse Revolution Drive. The initiative has helped us in creating a community of i20 customers that personifies the trendy, modern and premium aspects of Hyundai. Reverse Drive is another occasion to show our commitment to become the life time partner of our customers and to be the most loved and trusted car manufacturer in India."

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