Ford India have announced that they will now start selling spares over the counter so customers can service their cars anywhere with genuine spares but for a cheaper price. This option will make it easier for customers to service their cars even if Ford does not have an outlet in that particular region.
Currently, only a few companies like Maruti, Mahindra, Hyundai and Tata follow this concept of over the counter sales.
Nigel Harris, President for Ford India said that Ford wanted to be more accessible to genuine spares as per the research Ford conducted.
The Competition Commission of India (CCI), which has had its eye on Ford and many other companies for fair play, has said that a few companies are guilty of anti-competitive practices by selling their spares only through their own outlets for a much higher price.
Although the CCI has completed investigations, they are yet to pass an order or take action on any company.
Harris says that customers have a mindset that if a company is willing to sell them spares, they will buy the vehicle.
Ford India has been working intensely to cut costs for customers for owning a Ford ever since since the launch of the Ford Figo in 2010. And now, by selling spare parts over the counter, the company hopes to lower maintenance costs as well.
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