Fiat To Launch Two New Products By 2014 End

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Italian manufacturer Fiat has introduced refreshed models of its existing line up in India. The had earlier introduced the 2014 Linea with a facelift. During the 2014 Auto Expo held in New Delhi, they had revealed their plan till the end of 2014.

Fiat India's plan comprised of re-introducing its Punto hatchback in a new avatar. The Italian manufacturer had also announced that they will launch one new product, along with a new brand. The manufacturer plans to capitalise in on the steady growth in India by offering interesting products.

The Italian based manufacturer will soon introduce a crossover into Indian market. They had showcased it at the 2014 Auto Expo and have christened it as the ‘Avventura'. During the launch of 2014 Punto Evo in India, Fiat India announced they will have something interesting in a matter of 60 days.

Also Read: Fiat's 2014 Evolutionary Punto Tested!

The new brand that will be launched in India from Fiat Group is Abarth. The manufacturer specialises in racing components for Fiat vehicles. Abarth was founded Carlo Abarth in Bologna, Italy on 31st March, 1949. The Italian manufacturer will launch it flagship Abarth 500 within 2014.

Fiat India had launched its flagship hatchback the Fiat 500 in Indian previously. They will soon launch a more powerful and sporty version of it in the form of Abarth 500. The Italian manufacturer plans to also begin local assembly for Abarth to get cost lower and introduce more Abarth products in India.

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These new offerings from Fiat India is expected to turn around the fortunes. The Italian manufacturer has priced its recent launch the Punto Evo aggressively. It has created quite a buzz among potential buyers, the redesigned exterior is also more appealing than its predecessor.


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