FedEx Express, a subsidiary of FedEx Corp. and one of the world's largest express transportation company, today announced its association with the Coca-Cola International Premier Tennis League (IPTL) presented by Qatar Airways as the Official Logistics Partner.
The Coca-Cola IPTL presented by Qatar Airways is a professional team tennis competition founded by multiple grand-slam winner, India's Mahesh Bhupathi, featuring the best current and past champions and played across 4 countries in Asia.
The League will be held at Manila, Singapore, New Delhi and Dubai between November 28, 2014 and December 13, 2014. The Coca-Cola IPTL presented by Qatar Airways will showcase iconic tennis players like Roger Federer, Andy Murray, Novak Djokovic in these countries.
The league is expected to reach over 125 countries and 300 million households internationally and will be broadcasted in the US, Brazil, Europe, South-East Asia, the Middle East and Sub-Saharan Africa.
Raj Subramaniam, the Executive Vice President of Marketing and Communications at FedEx Services said, "We are delighted to participate in the newest spectacle featuring a team based professional tennis league."
"In the past, FedEx has successfully leveraged sports marketing to connect with customers. IPTL provides an additional platform to communicate with customers in addition to sharing the FedEx brand characteristics of speed and precision."
Nathalie Amiel-Ferrault, Vice President EMEA Customer Service, MEIA Marketing & Communications, FedEx Express said, "FedEx is pleased to share the passion and excitement of the team based professional tennis league and of having the best of the best in tennis playing in front of the public in the 4 key cities. We share many attributes with tennis as a sport and that's what makes this association such a great fit."
FedEx has a history of tennis sponsorship and currently sponsors Roland-Garros in France and the Association of Tennis Professionals (ATP) across 13 countries.