Japanese automobile manufacturers have been dominating the Indian industry for a while now. They know what the Indian buyer likes and does not. Nissan recently brought to India its affordable brand of vehicles badged as Datsun.
Datsun currently offers only a single model in India, its GO hatchback. They will soon launch a hugely anticipated MPV from the Japanese manufacturer. The USP of their vehicles is to offer a four wheeler at an affordable price to all without compromising on certain features.
The Japanese manufacturer knows the importance of festivals in India. They also know most individuals believe this time to be auspicious and are more likely to purchase. To attract more buyers manufacturers offer discounts and offers, Datsun too has joined them.
Ajay Raghuvanshi, Vice President Sales, Marketing and Dealer Development, Nissan Group of India commented, "Festive season in India is not just a time for celebrations but also an auspicious period for new beginnings. This makes it a perfect time for people to bring home a new car."
He also said, "We developed the Datsun GO with a strong focus on the evolving needs of the rising Indian customer. With the special benefits, we are confident that the Datsun GO will brighten the festivities even more for our customers."
Datsun has decided to offer its GO hatchback with a total benefit of INR 38,000. This will include INR 20,000 exchange benefit, along with insurance support costing INR 4,000. The Japanese manufacturer will also offer an extended warranty for its reliable vehicle worth INR 4,000. The GO D, D1 and A trims by Datsun will attract an additional benefit of INR 10,000.
Datsun is soon to launch its GO+ MPV in India and want to attract more customers. The offers and benefits will be applicable only till the 31st of October, 2014 in India. They are most likely to introduce their MPV in India by the festive season.
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