Datsun had launched its modern product in India a while ago in the form of its GO hatchback. The vehicle was launched targeting new and youth buyers in India. The GO has been priced aggressively and is a tough competitor to its segment leader.
Nissan is the parent company of Datsun and several other automotive brands. The Japanese automobile giant had strategically re-introduced the Datsun brand in India. Nissan knew it was important to have a strong footstep in the world fastest growing automobile markets.
Datsun have introduced a new TVC in India, attempting to change the perspective of Indian car buyers. They smartly used the ‘Nayi Parampara' theme for its hatchback commercial. In the advert you will notice several Maruti Suzuki and Hyundai small car owners envying the Datsun GO owner.
Datsun India's commercial features Alok Nath a.k.a. ‘Babuji' and Ayushmann Khurrana, who plays the young Indian. The TVC has a catchy tune, which goes on as " O Babuji, kya dekhte ho, yahi hai Nayi Parampara".
The ‘Nayi Pramapara' commercial highlight features of GO hatchback. Datsun claim their hatchback to be more stylish, agile and packed with performance, when compared to its rivals.
The GO by Datsun sports a 1198 cc DOHC with Dual VTVT engine. It produces maximum power of 67 bhp, along with a peak torque output of 104 Nm. The Japanese manufacturer have provided a manual 5-speed gearbox and deliver a fuel efficiency figure of 20.63 kpl.
The hatchback has been priced starting at INR 3,12,000 to 3,79,000 ex-showroom, New Delhi. Datsun offers its GO in four option, which are priced aggressively. The manufacturer had planned to sell 5,000 vehicles on a monthly basis, however, they have not achieved it so far.