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Cadillac To Pay People Who Test Their Vehicles
Cadillac is not selling high volumes of their cars in the United States. As an attempt to get people to come and visit their stores and see the potential of their vehicles, Cadillac will pay individuals up to 100 USD.
The American automobile manufacturer has introduced this scheme during March. The offer is available throughout the United States and will continue through the month. So far they have reported over thousand individuals who have participated.
There are certain criteria that have to be fulfilled before you receive 100 USD for testing a Cadillac. The individual should be over 21 years and should have a valid driver's license along with personal insurance. They should also have a vehicle that is registered and should have a 2004-or-newer GM car.
After all the criteria is fulfilled, Cadillac will give the person testing the vehicle a gift card. The gift card will be in the form of Visa Prepaid Gift Card.
Cadillac will further offer added incentives. They will provide a new buyer of a Cadillac with incentives worth 1500 USD. There is a clause that the new buyer should not own a vehicle produced by General Motors.
The new ATS and XTS models from Cadillac haven't been an instant success with people. Sales have fallen sharply compared to last year in the same month of 2013.
Bill Peffer, U.S. Vice President for Cadillac Sales and Service, explains this is their way of getting people to test their products and experience it, in an attempt to prove to people that their cars are good and more people should opt for them.
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