BMW To Hike Price For All BMW And MINI Models In India

By Rajkamal

Updated: Friday, December 12, 2014, 19:58 [IST]

BMW Group India has announced a price increase of up to 5 percent across the BMW and MINI product range, effective 1 January, 2015.

Philipp von Sahr, the President of BMW Group India said, "The success of BMW Group India has always been built on long-term thinking and responsible action. We want to maintain sustainable leadership in the Indian market with a strong brand and an exceptional model range with unbeatable product substance. With the price increase, BMW Group will maintain its premium positioning in the Indian luxury car segment."

BMW India is the pioneer in bringing luxurious dealerships to India. BMW India has set a decisive course by setting up BMW dealerships of international standards across the country. BMW India has also set very high standards in service quality and customer care.

Currently, BMW India has 37 sales outlets in the Indian market across Delhi, Noida, Gurgaon, Faridabad, Mumbai, Bangalore, Mangalore, Indore, Chandigarh, Ludhiana, Hyderabad, Chennai, Coimbatore, Pune, Goa, Kolkata, Bhubaneswar, Ahmedabad, Surat, Kochi, Calicut, Jaipur, Udaipur, Raipur, Nagpur, Lucknow and Kanpur.

By end of 2015, BMW India will aggressively expand its dealer network by increasing the number of outlets to 50 across major metropolitan centers and emerging markets in India.

The BMW Group introduced MINI as a premium small car brand in India in 2012. Presently, the MINI model range in India includes the MINI 3-door, MINI 5-door, MINI Convertible and MINI Countryman. MINI India has established four exclusive outlets - Bird Automotive (Delhi), Infinity Cars (Mumbai), Navnit Motors (Bangalore) and KUN Exclusive (Hyderabad).