BMW India demonstrated the the performance of its entire vehicle line up with the BMW Experience Tour 2014 in Bangalore at the Embassy International Riding School. Bangalore is the ninth city to host the 12-city tour.
The BMW Experience Tour 2014 demonstrated their complete range of sedans and Sports Activity Vehicle (SAV) of their driving dynamics on a specially designed course.
Philipp von Sahr, President for the BMW Group India, said with the BMW Experience Tour, BMW Group India is happy to give their customers an opportunity to experience the BMW vehicles in a challenging and exciting environment.
This is a one of a kind event organized at such a scale in India. With this unique initiative, BMW wish to take a step closer to its customers and bring as many customers to the BMW fold and make them experience the BMW automobiles and driving pleasure.
The Tour will take place in 12 cities across India, including cities like Jaipur, Chandigarh, Delhi, Ahmedabad, Pune, Mumbai, Chennai, Hyderabad, Bangalore, Kochi, Lucknow, and Kolkata. This will give the customers an opportunity to experience the brand, test drive vehicles, and interact with experts.
There will be separate sessions for the sedans and SUVs. The BMW Dynamic Drive will highlight the superiority of the BMW sedans, while BMW xDrive Experience will demonstrate the off-road capability of the BMW SUV range.
Customers will get the opportunity to drive the BMW 1 Series, the BMW 3 Series, the BMW 5 Series and the BMW 7 Series through braking, slalom, corner braking and fast lap exercises to experience the technology of the BMW cars.
The event will also provide the customers the opportunity to experience the BMW M cars. These cars are produced by the BMW Motorsport GmbH. The BMW M range offers the exclusive experience of high performance driving.
The BMW X ramps and obstacles like the articulation humps and steep hill and incline, the customers have an opportunity to experience the the BMW X range with the X6, the X5 and the X3.
The BMW xDrive is an all-wheel drive system that monitors the terrain and driving style constantly and distributes power between the wheels where it is needed the most. The xDrive all-wheel drive system is standard in the BMW X3, the BMW X5 and BMW X6.
For the Experience Tour, a structure will be created in each city, which will represent BMW's premium international standards. The air-conditioned structure, will be the reception, briefing and display area. There is also a Women and Kids zone which will ensure entertainment is for the entire family.