BMW And Magic Bus Engage In Corporate Citizenship Program In India

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BMW Group India started a program in 2011 with Magic Bus, a non-profit organization that supports over 250,000 underprivileged children in twenty states across India. They will now gradually expand to benefit 15,000 underprivileged children in the slums and villages of New Delhi, Chennai and Mumbai.

Using its Sports for Development program as a medium, Magic Bus points children towards a life with better awareness, opportunities and skills. The aim is to help children complete a successful journey from Childhood to Livelihood.

Mr. Philipp von Sahr, President of BMW Group India said, "This initiative is a very good example of corporate and social sectors joining hands to bring a positive change. BMW is proud of its association with Magic Bus and look forward to extending support in every possible way."

BMW's aim for the Magic Bus program is based on ‘Helping People Help Themselves'. The program also promotes the core human principles of respect, gender equality and tolerance towards all religions, castes and races.

Matthew Spacie, Magic Bus Founder and Executive Chairman said, "The relationship with BMW Group India started three years ago and since then we have worked with a common vision to help the underprivileged children move out of poverty together."

This is made possible by bringing about a behavioral change in the children and the best way to connect with them is sports. Magic Bus and BMW are helping these children in making the right choices and walking on a path heading towards better livelihoods as adults.

BMW also supported Magic Bus in its charity fund-raising efforts by donating two BMW 3 Series that have been auctioned at the Magic Bus Benefit Dinner and auction events held in Mumbai in 2012 and 2013.

The motto ‘From Childhood to Livelihood' is based on three pillars:

Activity Based Curriculum (ABC) is a one off model that uses games to bring behavioral change. Each session gives a lesson, teaching children about education, gender, health and other key issues affecting them and society. The games help in building physical, social and personal skills. There is also a Road Safety Program as a part of the curriculum to increase awareness about the road safety and hazards.

The Mentorship Program trains local youth volunteers to become mentors and role models to other children. The mentors are made to conduct ABC sessions and help change the community.

The Connect Program is aimed at closing the gap between possibility and opportunity by accessing vocational training and courses. Almost every mentor ends up pursuing higher studies or enrolling in Magic Bus employability program.

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