With Fiat all set to bring Abarth into the country, its well-heeled fans will look forward to laying their hands on these small and pricey, but extremely quick machines. Ever wondered what it's like inside the Officine Abarth HQ in Turin though? It's rather nice, as you will discover when you take the Abarth Virtual Tour.
The tour has been created using Google Street View technology, and one can explore the complex where these Italian hot hatches are rolled out. The tour takes you through the workshop and its many facilities, including the paint booth. You get a 360-degree view of all these places and a number of hotspots in every navigation overview that allow you to view focused digital content.
In addition, the tour includes the chance to view the entire Abarth range including the super hot, matte gray Abarth 695 Biposto, again in a 360-degree representation. A nice touch was being able to listen to those powerful engines working up to steam, and we liked how the tour ended in a representation of Karl Abarth's office.
The Abarth Virtual Tour will do no harm to enhancing the brand's already strong image and creating a buzz around the rich heritage associated with Fiat's performance division, while still capturing the modern day essence of Abarth. Make sure you don't miss this one, view the Abarth Virtual tour here.