Tata Nano The Most Trusted Brand; Ranks No.1 In Hatchback Category

Tata motors has announced, their Tata Nano has been coronated as The Most Trusted Brand in The Brand Trust Report Study-2013. India's foremost research bureau, Trust Research Advisory, has submitted The Brand Trust Report, India Study-2013.

The study generated 1,100 Most Trusted Brands from 211 categories among the 19,000 unique brands. A quick makeover earlier this year of the Tata Nano, is well prepared to entice youngsters. With a powerful communication strategy, brand Nano proved its valor in the recently conducted Brand Trust Report, India Study, 2013.

The report has proven Nano as India's Most Attractive Brand and Most Trusted Brand in the Hatchback class. Ms. Delna Avari, Head Marketing Communications, Passenger Vehicles, Tata Motors, graciously received the award, believes these awards prove how customers recognize quality and value, thus reflecting the competitive strength of the brand. The repositioning of the brand through a strong communication strategy helped build the consumer connection.

Providing value and trust is the main goal, which has been achieved. The Brand Trust Report Study, is studied annualy based on a primary research, done through Indian Cities based on Trust Research Advisory's proprietary 61- attribute trust matrix and research associations with the Indian Statistical Institute. The report analyzes trust attitudes and preferences of brand influencers, in addition, it lists the Most Trusted Brands in India based on the Brand Trust Index.