Honda Brio Based MPV To Debut In Indonesia

Published: Wednesday, May 22, 2013, 17:12 [IST]

The Brio hatchback is turning out to be a golden goose for Honda, which has provided the Japanese automaker with a platform to develop the Amaze compact sedan and an MPV is next on the line.

Reports state that Honda is developing an MPV based on the Brio design. The Brio MPV will debut at the 2013 Indonesia International Motor Show in September. Indonesia, like India, is a lucrative market for Honda, where it earlier debuted the Amaze, much before it debuted in India.

The reason for the MPV launch in Indonesia is straightforward. MPVs are quite popular in the south east Asian country. The Brio MPV's direct rivals in Indonesia will be the Toyota Avanza/Daihatsu Xenia and not to mention the Suzuki Ertiga and its rebadged version, the Mazda VX-1.

Honda will employ the aggressive pricing strategy for the Brio MPV it has adopted with the Amaze. The Honda MPV will reportedly be priced between its Toyota and the Suzuki rivals. Production will be based locally, from where it will be exported to surrounding markets such as Thailand.

Honda Brio MPV is expected to start rolling out from early 2014, but a time frame for an Indian launch is not clear. In any case, expect a launch date sooner than latter. Stay tuned for more details.