Ford Sets Sales Record In India

By Ganesh

Updated: Monday, January 27, 2014, 17:10 [IST]

Ford India set a new personal record this month. The American automaker sold a record 14,217 vehicles in September in total. That includes 10,640 vehicles sold locally and 3,577 export units.

That's the best numbers achieved by Ford from the time its been selling cars in the country. Despite the generally slow market Ford India witnessed a sales growth of an amazing 51 percent over September 2012.

Domestic sales alone went up by 37 percent, with the sale of 10,640 units against 7,794 units from September 2012. The automaker also exported vehicles from India to new markets including Taiwan. It goes without saying that most of those 10k odd vehicles sold were EcoSport compact SUV models.

"Despite prevailing difficult economic conditions, we are excited to see our products finding greater acceptance among customers that is mirrored in our sales," said Vinay Piparsania, Ford India's executive director of Marketing, Sales and Service. "Our exciting range of fuel-efficient, reliable and value for money products seems to have struck a chord with our valued customers and we will continue to build on this through the auspicious festive season."

Adding to the excitement of the Indian festive season lasting from August to November, Ford India announced special offers for Ganesh Chaturthi and Onam in September to its customers. Similar offers during the festive Durga Puja will make it attractive for customers to bring home a Ford. "We, along with our partners, are working hard to optimize deliveries and reduce the waiting time in delivering Ford products to customers, to make the festive season even more special for them," concluded Piparsania.